2011 was the year that Belle Femme proudly hosted the launch of Kerastase’s “Elixir Ultime”, celebrating in style with an exclusive cocktail event at the Belle Femme Beauty Boutique & Spa. Located on the Walk in JBR, this particular boutique is Kerastase’s flagship salon.
Belle Femme’s VIP guests as well as members of the press, got to enjoy live demonstrations of this revolutionary new hair oil in the beautifully transformed and decorated salon, where they also participated in the draw, winning some great prizes such as Kerastase Treatments and products, as well as an Hermes scarf among many other prizes.
It was upon achieving the L’Oreal Serie Expert Salon status that Belle Femme hosted the launch of the L’Oreal Bridal Magazine in 2012. Teaming up with Atamant for Jewelry, Frost Boutique for wedding dresses and Wud Flowers for floral decorations and set up, Belle Femme’s salon was transformed into a gorgeous fairytale wedding, where Belle Femme’s clients got to experience something truly magical.
Chosen by L’Oreal to be part of the Fashion Forward ‘Hair Glam’ team in November 2013, Belle Femme enjoyed partaking in this fabulous event which is quickly becoming the hottest ticket in fashion town! Boasting the likes of designers such as Endemage, Dima Ayad, Charbel Zoe, Kage, House of Fatam, Taller Marmo, Hema Kaul, and Gisella Blu, this event that takes place twice a year is certainly something we were proud to be part of.
Belle Femme Beauty Salon, in collaboration with L’Oreal Professionnel, came together in December 2013, to launch iNOA’s metallic hair colors for the IT girls. Bringing fashion and beauty together, this successful event took place on a catwalk that was built in Meydan Beach on Jumeirah Beach Residence. Other participants in this fashion show were West L.A. Boutique who dressed the models, with shoes by Guiseppe Zanotti as well as ncLA polish, Absolute events and Wud Flowers for the decorations.
Among many esteemed guests, we were graced by the presence of iconic fashion consultant Anoud Badr, also known as “Lady Fozaza,” and blogger Nadya Hasan, author of “The Fierce Diaries.